Do You Know SMO?

Clients often come to me a bit confused about social networking.  Who knew that you’d have to learn a new language in order to utilize new media technology?  There’s RT (Re-Tweet) or DM (Direct Message) and the uber-important ROI (Return on Influence).  It can feel as though you’ve bypassed another country entirely and leaped onto another planet!  All joking aside, one we all need more familiarity with is SMO:  Social Media Optimization. Read more